Okay, it's about time I started blogging. But what to blog about?
As a writer, I'm used to staring hopelessly at the blank page. It's an occupational hazard.
My partner suggests I write about nothing. She reminds me how successful "Seinfeld" was as a show about nothing.
I suppose I could write about the lamentable state of advertising, as so many of my colleagues are doing, Ogilvy's George Tannenbaum preeminent among them. As I see it, the ascension of "content" over all else is nothing short of the triumph of journalism and/or PR over advertising. Feature writing at best, press releases at worst, supplanting copywriting.
It's sad, indeed. Or as Shakespeare might put it, much ado about, well, nothing.