I write, therefore I am.
Evidence of my existence can be found on my Work page, which consists of print, TV, radio and digital campaigns. And on my Poetry, Fiction and Nonfiction pages as well.
Experience breeds expertise. Mine encompasses direct marketing in all its forms, with a special emphasis on short- and long-form DRTV, as well as B2C and B2B advertising and interactive communications. I am a multidisciplinary creative director and writer with a very broad skill set.
My knowledge of industries is also quite broad: consumer electronics, banking, financial services, event marketing, energy, the arts, higher ed, healthcare, life sciences, medical, gaming, telecommunications, tools, retail marketing, information technology and more.
Where and with whom did I gather this experience and aggregate my skills?
I cut my teeth in Boston at Cabot Communications, Holland Mark Martin, Pamet River Partners, Hill Holliday, Mullen and Digitas. Moved on to three years at Mintz & Hoke in Connecticut, where I brought a direct marketing capability to this advertising and PR agency that helped to win the Gartner Group business.
Dr. Amar Bose hired me in 1999 to build a direct marketing agency within Corporate Communications at Bose Corporation. During the Bose years, I served as Creative Director of the agency I created there, marketing the Wave Radio/CD and the Acoustic Wave Music System, and launching the QuietComfort Headphones.
From Bose I returned to independent contracting for a great many clients, among them Vox Marketing, a relationship established in 2002 that continues to this day.
In 2009, I joined gyro in New York City as Senior Copywriter.
In 2011, I joined Lockard & Wechsler Direct in Irvington, NY as SVP, Executive Creative Director. There I built a creative department that did award-winning DRTV work for Sprint, Sears Craftsman, Walmart, Panasonic, The NY Post and other great brands.
In January 2015, I left Lockard & Wechsler to return to independent contracting. During the past year, I became a Consulting Creative Director & Copywriter for Up There, Everywhere in Stockholm, Sweden, R2C Group in Portland, OR, SpotOn Media in LA, and Timberland in NH.
But enough about me. Why not visit my Contact page and tell me all about you.