The Cardscan business came to me via a colleague from Bose who had moved on to Newell Rubbermaid, Cardscan's parent company. He knew they had a great digital contact management product and wanted a B2B TV spot to promote it. And promote it I did. In fact, the spot outsold their staple advertising vehicle, airline magazine print, two to one. And ran for nearly three years! The mail campaign included here also drove robust sales.